Customer retention is no longer optional for growing eCommerce brands—it’s a must. And on Shopify, one of the most effective ways to encourage repeat purchases and build brand advocacy is by launching a well-structured loyalty program. But with dozens of loyalty apps out there, how do you choose the one that actually delivers results?
In this in-depth guide, we break down the 10 best Shopify loyalty apps in 2025, focusing on features, use cases, and value. Whether you’re a growing DTC brand, a niche boutique, or an enterprise-level business, this list has an option tailored for you.
Why Loyalty Programs Are Crucial for Shopify Stores
Loyalty programs aren’t just about handing out discounts. When done right, they:
- Increase Customer Lifetime Value (CLV) by encouraging repeat purchases.
- Reduce Acquisition Costs by turning happy customers into brand advocates.
- Provide Customer Data that fuels smarter marketing and personalization.
- Foster Community and Brand Affinity through gamified and mission-driven experiences.
Still, Shopify doesn’t come with built-in loyalty features. That’s where loyalty apps step in—and the right app can transform your customer retention strategy.
What to Look for in a Shopify Loyalty App
Not all loyalty apps are created equal. When choosing one, consider:
- Ease of Use: Can you set it up without a developer?
- Customizability: Can you tailor the design and rules to match your brand?
- Omnichannel Support: Will rewards sync across online stores, POS, and mobile?
- Integration: Does it work with tools like Klaviyo, Gorgias, Mailchimp, or Shopify Flow?
- Value for Price: Does the free plan give you enough? What features scale with paid plans?
The 10 Best Loyalty Apps for Shopify in 2025
1. Joy Loyalty & Rewards
Best for: Omnichannel retailers, fashion & beauty brands
Free plan available: Yes (150 orders/month)
Joy Rewards & Loyalty Program offers the most advanced rule engine in the Shopify ecosystem, with flexible configurations for points, tiers, milestones, referrals, and auto-discounts. It’s highly customizable, integrates well with Shopify POS, and is known for its responsive 24/7 customer support.
Top features:
- Unlimited referral campaigns
- Omnichannel sync (POS, online, mobile)
- VIP tiers, checkout rewards, email automation
- Deep integration with Klaviyo, Mailchimp, Flow, Judge.me and more. View full list →
User Rating: 4.9 / 2,000+ reviews
Pros and Cons:
| Pros | Cons |
| Robust rule engine for advanced customization | Slight learning curve for beginners |
| Seamless Shopify POS and checkout integration | Some advanced features only in paid plans |
| Excellent 24/7 customer support | Occasional delays in response during peak times |
| Great for omnichannel stores | Free plan limited to 150 orders/month |
2. Rivo: Loyalty & Referrals
Best for: Custom-branded loyalty experiences
Free plan available: Yes (200 orders/month)
Rivo shines with design flexibility. Brands can control the look and feel using custom CSS and fonts. It also includes reward expiration settings and a detailed analytics dashboard.
Top features:
- Branding via full custom CSS
- Advanced referral campaigns
- VIP program support
- 24/7 live chat support
User Rating: 4.9 / 2,500+ reviews
Pros and Cons:
| Pros | Cons |
| Deep design customization | Requires CSS knowledge for full design control |
| Great referral and tiered program support | Developer tools may be underused by non-tech users |
| Strong analytics dashboard | Limited trial period compared to others |
| 24/7 live support | High-tier plans may be expensive for small stores |
3. BON Loyalty Rewards Referrals
Best for: Global Shopify stores
Free plan available: Yes (500 orders/month)
BON supports over 250 languages and multiple currencies, making it ideal for international merchants. It includes cross-channel rewards, points visibility on product pages, and automated engagement emails.
Top features:
- Multi-language, multi-currency support
- Expiration reminders for points
- Points for birthdays, purchases, and referrals
User Rating: 4.9 / 1,900+ reviews
Pros and Cons:
| Pros | Cons |
| Excellent for international audiences | Some users report bugs on older Shopify themes |
| Strong cross-channel support | Past limitations in reward flexibility noted |
| Points visibility boosts conversions | Occasional UI quirks in admin panel |
| Good free plan volume | API access limited to higher tiers |
4. Okendo: Reviews & Loyalty
Best for: Brands that value social proof + retention
Free plan available: Yes (50 orders/month)
Okendo combines reviews, surveys, quizzes, and loyalty into one powerful platform. It unifies customer feedback and engagement for a seamless brand experience.
Top features:
- Review-based rewards
- Product quizzes and surveys
- Unified customer profiles
- Strong visual display options
User Rating: 4.9 / 1,100+ reviews
Pros and Cons:
| Pros | Cons |
| Combines loyalty with reviews/surveys | Low free plan limit (50 orders/month) |
| Excellent visual elements for reviews | Slightly complex initial setup |
| Unifies all customer data for better targeting | Advanced display options require customization |
| Enhances trust and conversions | Not all features available on entry plan |
5. Loloyal Loyalty Popup
Best for: Lightweight loyalty without slowing down store speed
Free plan available: Yes (25 orders/month)
Loloyal offers a popup-based interface with social sharing rewards, VIP perks, and custom games. It’s beginner-friendly and perfect for stores needing a no-code option.
Top features:
- Popup rewards widget
- Supports games, subscriptions, and memberships
- Instagram, TikTok, X reward options
User Rating: 4.9 / 1,100+ reviews
Pros and Cons:
| Pros | Cons |
| Extremely lightweight and easy to install | Free plan only allows 25 orders/month |
| Great for stores that want a pop-up approach | Game-style rewards not suitable for all industries |
| Social engagement incentives built-in | Some setup options may feel limited to advanced users |
| Affordable paid tiers | Analytics are less robust than competitors |
6. Growave: Loyalty & Wishlists
Best for: All-in-one solution for DTC stores
Free plan available: Yes (100 orders/month)
Growave includes loyalty, reviews, wishlists, referrals, and social media tools. It’s a unified toolkit that works great for retention, upsells, and cross-sells.
Top features:
- Stamp card rewards
- Customizable loyalty landing page
- Wishlist and gift card integration
User Rating: 4.9 / 2,100+ reviews
Pros and Cons:
| Pros | Cons |
| Combines multiple growth tools | Initial setup may take time |
| Strong visual and UX options | Some features are locked behind higher plans |
| Useful wishlist and upsell features | Not ideal for stores needing only loyalty features |
| Active support and documentation | Pricing can climb with order volume |
7. Smile.io: Loyalty Rewards Program
Best for: Quick setup with reliable retention
Free plan available: Yes (200 orders/month)
Smile is known for its ease of use and lightning-fast setup. It covers the basics: points, referrals, VIP programs, and email nudges.
Top features:
- Points for purchases and social engagement
- On-site point reminders
- Optimized loyalty page for SEO
User Rating: 4.8 / 6,700+ reviews
Pros and Cons:
| Pros | Cons |
| Fastest setup among top apps | Some syncing issues with Shopify POS reported |
| Great UI/UX for customers | Fewer customization options on free plan |
| Robust free plan for basic needs | High-tier plans can get expensive |
| SEO-optimized loyalty pages | Limited gamification tools compared to others |
8. Rise.ai: Gift Cards & Loyalty
Best for: Stores focused on gift cards & store credits
Free plan available: No (Starts at $19.99/month)
Rise.ai is unique in its use of store credit and digital wallets as a loyalty tool. It’s great for brands wanting a simplified reward system that integrates tightly with returns and gifting.
Top features:
- Store credit in returns
- Gift card campaign tools
- Wallet-based reward redemption
User Rating: 4.7 / 2,000+ reviews
Pros and Cons:
| Pros | Cons |
| Ideal for gift card-heavy strategies | No free plan available |
| Excellent integration with refunds and store credit | Learning curve for wallet setup |
| Customizable gifting experience | Some users report UX complexity |
| Works well for omnichannel gift redemptions | Pricing scales quickly for high volume stores |
9. Yotpo: Loyalty & Rewards
Best for: Data-driven marketers and enterprise stores
Free plan available: Yes (100 orders/month)
Yotpo offers over 20 pre-built campaigns with analytics insights for ROI, AOV, and LTV. It’s designed for data-backed scaling.
Top features:
- Tiered rewards
- No-code design
- Deep integration with Yotpo ecosystem
User Rating: 4.7 / 2,600+ reviews
Pros and Cons:
| Pros | Cons |
| Powerful analytics and insights | Shopify sync issues reported by some users |
| Great for tiered programs | Advanced features require high-tier plans |
| Easy to use no-code setup | Less suitable for small stores due to pricing |
| Unified with Yotpo reviews and SMS tools | Initial setup can be time-consuming |
10. Appstle Loyalty & Rewards
Best for: Gamified loyalty experiences
Free plan available: Yes (500 orders/month)
Appstle includes a variety of reward types like cashback, subscriptions, and affiliate tracking. It also integrates with other Appstle tools for an expanded experience.
Top features:
- Digital wallet support
- Affiliate and referral tracking
- Full loyalty dashboard
User Rating: 4.9 / 400+ reviews
Pros and Cons:
| Pros | Cons |
| Supports gamification and cashback | Interface may feel overwhelming for new users |
| High free plan order limit | Integration can be complex without guidance |
| Strong for affiliate-based stores | Less-known app with fewer tutorials |
| Good value for growing brands | Some reporting features are limited in scope |
Final Thoughts
Customer loyalty is the lifeline of profitable eCommerce growth. With the right Shopify loyalty app, you can:
- Turn first-time buyers into lifelong fans
- Reduce your ad spend
- Build a brand your customers genuinely love
From the advanced flexibility of Joy, to the no-code power of Smile and the gift-card savvy of Rise.ai, there’s a solution for every budget and brand.
Ready to start your loyalty journey? Pick one from this list and launch your program today.
